Frederick's introduced the thong panty to American women in 1981. Today, Frederick's offers more than 25 styles and sells tens of thousands weekly of the popular "Rio" style – the fastest and largest selling thong around the world. Frederick's recently introduced two unique styles: Water Bra – First sold in 1998, the unique push-up "padding" is filled with a mixture of rosewater and oil. Hollywood Kiss – With its "wishbone" construction and all around wiring, the bra creates a "kissing cleavage." The company, which has more than 200 women's intimate apparel retail stores in about 40 states.